Interra Networks is recruiting to fill the position of:
Senior Marketing/Product Development Officer
ROLE PROFILE:
Candidate should have a deep understanding of integrated marketing campaign strategies and tactics and a good knowledge of the ICT industry.
MAJOR DUTIES AND RESPONSIBILITIES:
Candidate should have a deep understanding of integrated marketing campaign strategies and tactics and a good knowledge of the ICT industry.
MAJOR DUTIES AND RESPONSIBILITIES:
- Develop and price products to suit markets.
- Develop products and advertising collaterals, content and material. E.g. Montage, Jingles
- Manage the company’s website through content improvement and design.
- Strategically coordinate advertising plans.
- Provide brand optimization: inclusive of setting up and managing all company’s social media accounts.
- Strategically manage company’s internal and external events.
- Conduct market intelligence and research activities including investigating trends within the market and competitor activities.
- Provide information on budgets of prospective clients( public and private organizations)
- Providing answers to questions affecting the company’s products and services to clients.
- Quantitative and qualitative analysis of information: using tools and applications such as Microsoft excel and power point to project, forecast, show trends and other useful information.
- Advice the Sales/Marketing Division on which market segments to focus on and track how well the product is doing in the market.
- Maintain historical data and carry out trend analysis on product acceptability among market segments.
- Carry out any other duties as assigned by the management.
ADDITIONAL SKILLS:
- Innovative and creative.
- The ability to build relationships with clients quickly.
- Proven experience in marketing.
- Excellent face-to-face and telephone communicator.
- Demonstrate success and experience managing major accounts and large contracts.
- Good relationships building skills.
- Good interpersonal skills.
- Ability to research and quickly disseminate information.
- Excellent customer service skills.
- Excellent skills in business and report writing.
- Excellent communicator.
- Sound judgment and good business sense.
- Analytical and problem-solving skills.
EDUCATION AND QUALIFICATION:
- Minimum of bachelors degree in any field
- Minimum of 3 years experience in related field
- Possession of an MBA or a professional qualification is an added advantage
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