Job description
The Field Marketing Manager Role is focused on demand generation for our Technology and Applications Business via Events Organization and Social Media campaigns. This person will be responsible for managing and executing Technology and Applications Marketing campaigns for Turkey whilst based in Istanbul
MISSION
Liaise with country managers, local & regional sales teams and product marketing teams to ensure building the right marketing plan for the region, get their buy-in and support of demand generation activities and marketing events.
- Execution of local marketing tactics such as events, virtual conferences, nurturing campaigns and social media campaigns.
- Work with a global ecosystem internally and externally: sales & pre-sales teams ; alliance & channel organization ; other Oracle Marketing teams ; Partners, Customers
- Set up the right environment in order to guarantee maximum ROI from the campaigns through the follow-up process involving sales teams and the Oracle Business Development Group.
- Analyze and report on results of the marketing campaigns. Manage agencies or 3rd party suppliers for execution.
Desired Skills and Experience
SKILLS
Knowledge of Marketing disciplines for Software in B toB business Knowledge of the use of social media for pipeline generation.
Knowledge of IT market
Strong experience in budget & project management.
Strong experience of working with third party suppliers and managing agencies .
Experience of using marketing and sales processes and systems (GCM, Iproc, GMSS).
Very good written and verbal communication skills in English.
Communications Campaign set up: o Siebel GCM campaign code creation/management o Raising/managing purchase orders o Managing communications / lists / HTML invites / landing page creation
Creation of Campaign/Offer/Treatment for Worldwide Alliance & Channel communications within GCM Mail
HTML creation/editing for external communications
Landing page creation
Campaign co-ordination: Project management of collateral development o Local event logistics (securing venues and resources, registration, content, on-site liaison) o Working with external agencies to ensure deadlines are met
Campaign reporting: o Gathering feedback/prospects from campaigns o Feed into GCM o Weekly campaign reporting from GCM o Lead follow up with sales team
Communications o Assist in building and managing internal EMEA Embedded sales portal(s) o Assist with execution of EMEA communications plan (social media, 360, event comms)
QUALIFICATIONS
Marketing background (experience preferred rather than education)
Experience on end to end campaign management and reporting systems
Expertise with HTML editing tools
Great attention to detail
Good communication skills
Pro-active approach
Languages preferred (English and Tukish)
Team player
Ability to multi-task and work to tight deadlines
Brief Description
Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Detailed Description
Meets with Sales leaders to create strategic marketing plan in Sales support of pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Communicates program status, action items, and deliverables across Field Marketing team and Sales.
Job Requirements
Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Ability to provide consultative input to senior Sales leaders. Basic understanding of business management and operations, including finance/revenue/pipeline principles. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.
Additional Details
As part of the Oracle employment process, candidates will be required to complete a pre-employment screening process, prior to an offer being made. This will involve identity and employment verification, salary verification, professional references, education verification and professional qualifications and memberships (if applicable)
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