Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. Arthur Guinness, John Walker and his sons and all those many talented people that followed in their footsteps, cared deeply about the people, businesses they fostered, and the communities in which they operated. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit. The success of Guinness®, Smirnoff®, Johnnie Walker®, Tanqueray® and many more brands led to the formation of our company in 1997. And we only thrive today because of the 32,000 talented people we have globally to grow our brands, old and new, and keep them strong. Sold in more than 180 countries, we have a responsibility to ensure that our brands remain as relevant today as they have done in the past, and to pass them on to the next generation in even better shape. Our purpose, celebrating life, every day, everywhere, is broad and full of opportunity and plays an important role in our company. We know that when we are fulfilled, we deliver better performance. We want to make the most of life, to be the best you can be at work, at home, with friends, in the community, and for the community – for our brands to be part of celebrations big and small. Do you want to become a custodian of some of the most iconic brands in the world? Find out more about our purpose, culture and values in our Life section.
Digital Manager – Brands
- Job TypeFull Time
- QualificationBA/BSc/HND
- Experience4 - 6 years
- LocationLagos
- Job FieldMedia / Advertising / Branding
Job description
Reports To: Consumer Connections Manager, Nigeria
Context/Scope
Guinness Nigeria plc is a strategically important market for Diageo and for the Guinness brand globally being the #2 Market globally by volume. The emergence of mobile phone technology as the primary medium of communications within Nigeria has led to a dramatic shift in emphasis from conventional to emerging media. This role is strategically important to establishing Guinness as Africa’s #1 Beer brand. This role focuses on the step-change in investment and management of Digital Media in Nigeria and beyond.
Purpose
To assist in delivering the Diageo Digital Transformation agenda by increasing the visibility of Guinness Nigeria brands digital assets. Specifically, the individual will support the delivery of the Game Plan strategy which is aimed at increasing the awareness and adoption of each respective brands digital asset
Top 5 Accountabilities
Diageo Marketing Code, Environment Policy, Competition & Anti – Trust Policy, External Communications Policy, Anti-corruption Policy, Occupational Health and Safety Policy, Corporate Security Policy, Employee Alcohol Policy, IMS Policy, Anti-discrimination & Human Rights Policy.
In addition, the Company has 15 (fifteen) global policies and a Code of Business.
Context/Scope
Guinness Nigeria plc is a strategically important market for Diageo and for the Guinness brand globally being the #2 Market globally by volume. The emergence of mobile phone technology as the primary medium of communications within Nigeria has led to a dramatic shift in emphasis from conventional to emerging media. This role is strategically important to establishing Guinness as Africa’s #1 Beer brand. This role focuses on the step-change in investment and management of Digital Media in Nigeria and beyond.
Purpose
To assist in delivering the Diageo Digital Transformation agenda by increasing the visibility of Guinness Nigeria brands digital assets. Specifically, the individual will support the delivery of the Game Plan strategy which is aimed at increasing the awareness and adoption of each respective brands digital asset
Top 5 Accountabilities
- Develop the annual Brand Digital Plan for non-conventional media and development of third party strategic partnerships.
- Oversee the targeting and media strategy of assigned Brand digital investments
- Deliver all campaigns in full and on time, meeting or exceeding brands category performance benchmarks
- Collaborate with Planning and Analytic teams within the Consumer Connections unit to develop solutions that will enhance brands digital operational efficiency and improve performance
- Proactively make recommendations on rate to the digital agencies and consult on media restrictions to provide an understanding to the brand/marketing managers on the levers that influence delivery.
- University degree in marketing /business or other related discipline. Postgraduate Qualifications is an advantage
- 4-6 years proven and strong Brand and Trade Marketing experience
- Minimum 2 years proven experience of Digital marketing strategy development and implementation
- Ability to work under own initiative / pro-activity
- Excellent commercial judgement and acumen.
- Proven experience of working on Digital Activation platforms & understanding of Execution standards required for the demanding consumer.
- Experienced at managing key stakeholders nationally & internationally.
Diageo Marketing Code, Environment Policy, Competition & Anti – Trust Policy, External Communications Policy, Anti-corruption Policy, Occupational Health and Safety Policy, Corporate Security Policy, Employee Alcohol Policy, IMS Policy, Anti-discrimination & Human Rights Policy.
In addition, the Company has 15 (fifteen) global policies and a Code of Business.
Interested and qualified? Go to DIAGEO career website on sjobs.brassring.com to apply
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