Location: Nigeria – Lagos
Basic Purpose:
Maximize customer value through the design of new P&S, pricing, marcom, promotions & targeted campaigns for the Business segment
Main Duties & Responsibilities:
Design Marketing plan in terms of campaigns and P&S for the Business segment (Corporate and SME groups)
Support and PMO campaign and P&S implementation (conducted by P&S) assisting the implementation process with content related information and ensuring implementation follows designed concept
Collect cross-functional business requirements and feedback for new developments
Develop full ownership of the Business segment through a comprehensive understanding of the Business segment, leveraging support of the Business Intelligence Unit when necessary
Maintain and update Business segmentation (Corporate and SME)- reassess as necessary
Perform idea challenge/ screening/ filtering and validation of potential initiatives suggested by the Business segment teams before final delivery and approval by marketing director
Manage the deployment of VBM practice contributing for the optimization of the customer experience in terms of campaigns and customer touch points
Manage all relevant aspects of the Business segment that can affect the value proposition of the segment – ensure retro-feeding from Sales to develop/improve value proposition
Ensure the commercial tracking (commercial KPIs) of the P&S and campaigns launched and share the feedback with the required parties
Monitor segment performance and report to the Marketing Director
Monitor budget control of the different segments to ensure profitability
Key Result Areas
Manage the creation, delivery, and implementation of the Business segment strategy to achieve set targets
Total Subscribers – Corporate and SME
Revenues
MoU
ARPU
Churn
Gross margin per segment/product
Competencies & Qualifications:
Relevant experience and qualification
Application Closing Date: 5th May 2010
http://careers.zain.com/careers/zaingroup/VacancyDetail.aspx?VacancyID=23650
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