Media Jobs at Culminate Consulting

Culminate Consulting is a professional service firm into the business of Recruitment, Training, Outsourcing and ISO 9001: 2015 QMS, HSE, OSHA Implementation. We have worked extensively across diverse sectors of the economy ranging from Telecommunication, Banking &Finance, Information Technology and Oil & Gas.

Our client a media company is currently recruiting in the following roles.

Assistant Manager Media Planning Strategy and Buying

• Job TypeFull Time  
• QualificationBA/BSc/HND  
• Experience3 - 5 years
• LocationLagos
• Job FieldMedia / Advertising / Branding  

 

Experience: 3-5 yrs.

Responsibilities

• Researches, develops, and plans media for specified clients.
• Presents media plans to account management personnel and clients.
• Gathers, organizes and presents competitive research and spending data.
• Works hand-in-hand with the Account Service team.
• Maintains effective relationships with clients and co-op personnel.
• Requests television and radio avails from station representatives.
• Generates initial rating estimates on the computer with the Smart Plus rating disc data.
• Negotiates lower rates, special time parameters, value-added sponsorships and promotions and, in many instances, justifies the rating estimates.
• Analyzes and writes a rationale for any over or under deliveries
• Assists in training Media Assistants in radio and television buying.

Education and Experience requirement

• Bachelor's degree
• A minimum of 3-5 years of media planning
• Strong interactive media skill set along with good knowledge of interactive, print and outdoor
• Conversant with demand generation techniques
• Interest in SEM/SEO and Web 2.0 social marketing techniques
• Direct marketing a plus
• Ability to work on multiple projects with short deadlines
• Experience analyzing complex data, market research and formulating actionable plans
• Strong verbal, written, presentation, analytical, communication and time management skills
• Experience with 3rd Party Adservers
• Extreme detail orientation, as well as organization, enthusiasm, passion, creativity and commitment
• The ability to work well with a team; function as a leader and also work independently

go to method of application »

Manager Media Planning Strategy and Buying

• Job TypeFull Time  
• QualificationBA/BSc/HND  
• Experience6 - 8 years
• LocationLagos
• Job FieldMedia / Advertising / Branding   Sales / Marketing  

 

Experience: 6-8 yrs.

Media Planning

• Development and execution of an effective and efficient above the line campaign strategies in line with the company’s business goals
• Collect and analyze media research data with regards to reach, affinity, ratings, consumer behavior, audience trends and the impact of different media channels
• Consistently reach highest number of people with lowest-cost possible
• Develop the optimal media mix/plan for each campaign to ensure that the company achieves its business goals
• Identify new and effective media opportunities

Media Budgeting and Buying

• Support the marketing manager in developing and managing media campaign budgets
• Design optimal media buying strategies by negotiating the most cost-effective rates to drive optimal user acquisition cost in each campaign
• Run smooth media material delivery logistics to ensure TV or Radio commercials materials are delivered to the media houses on time
• Quality check all media buying agents’ or media houses invoices to ensure accuracy and compliance
• Continuous Monitoring and Optimization
• Rigorously monitor all media campaigns to ensure compliance with the media schedule
• Relentlessly monitor campaign impacts on relevant business KPI’s and recommend optimizations across active channels on daily, weekly or quarterly basis

Post Campaign Analysis

• Analyze the results/effectiveness of each campaign and identify key strategic areas of optimizations.
• Consistently develop and document hypothesis based on past performance to design optimization tests in future campaigns

Education and Experience requirements

• University degree in Marketing, Exact Sciences, Math, Engineering or Economics
• 6+ years of experience in media strategy development and execution for Multinational accounts that demand data-driven media buying
• Experience in Media planning in other African countries; East/West Africa will be an added advantage
• Experience with Media consumption analysis tools such as Telmar, Media Star etc
• Experience working with consumer research companies a plus

Method of Application

All CV’s should be sent to admin@culminateconsulting.com , with the relevant position applied for as heading.