Horizia Consulting brings world-class proficiencies and top-notch services to organizations, by providing potent insights needed to address complex human capital challenges. We are value driven, adaptable partners who see things not just by the rules, but through your eyes as well as business demands and committed to becoming the standard of excellence.
Our consultants are trusted problem solvers who confront issues without blinders. They are linked by an integrated purpose; to provide an array of practical, flexible and exemplary Human Resource Management and Development Services to promote unified working systems within organizations. Our deep experience, expertise plus access to the latest tools
and techniques are guaranteed to add immense value to your organization.
Job Title: Market Specialist-Music & Sports
Location
Lagos
Job Field
Sales, Marketing
The Role
To design and execute relevant measurable marketing strategies for the organisation, across the country, Sub Saharan Africa and the Middle East, that delivers tangible results. To implement initiatives that are designed to increase turnover volumes and brand awareness, improve profitability and satisfy our marketing commitments.
Key Accountabilities
Gather secondary data and co-ordinate market research for the region, focusing on priority states and countries as defined in annual budget.
Successfully develop and implement marketing, communication and product development plans to maximise turnover volumes and opportunities across the country and region
Project Documentations & Strategy Development, Prospecting, Lead development and management, Proposals, presentation and sales pitches, Negotiations and Closing.
Analyse relevant competitor strategies & price, product and service offerings, document and assess, share findings with possible solutions, considering impact of recommendations on P&L, clients and customers.
Design and Implement various online, Mobile BTL media/VAS Content and tactical campaigns to drive increases in turnover volume and market share.
Work with the MD to develop and implement a robust business plan document for the region that delivers target levels of turnover profit.
Define and implement a marketing control process to ensure brand consistency and integrity is maintained. Conduct all pre-work, create appropriate templates/manuals, and roll out to suppliers, Agents etc. Ensure ongoing effectiveness of control process through regular communication with users, providing ongoing training and guidance. Review and amend control process on an ongoing basis.
Negotiate joint marketing campaigns including Agent investment in countries of focus.
Manage marketing efforts post-campaign; proactively contribute feedback on an ongoing basis. Continually monitor marketing performance considering changes within the marketplace; undertake thorough analysis to ensure turnover volume targets are met.
Ensures that skills and potential are maximised, motivation is maintained and a professional approach is adopted at all times.
Will ensure that own and direct report’s responsibilities are clearly defined each year, and clear objectives and priorities are set in line with corporate goals. Will ensure that a ‘right first time and delivery to outcome and deadline’ culture is created and maintained.
Ensures the completion of annual performance appraisal process to include regular review and assessment throughout the course of the year with direct reports.
Organise and participate in relevant exhibitions, fairs and other community events throughout the year, including planning and ensuring maximum participation in partner events within the region.
Measure all initiatives and report results on a monthly basis.
Scope
Some level of travel throughout the region may be expected.
Responsible for the management of a marketing budget
Qualification
Demonstrated experience of operating at a similar level of seniority – breadth of knowledge, experience at a senior level of operation will have encompassed network development, marketing, sales management, financial and risk analysis.
Degree educated.
Proven track record in marketing management where this has involved defining, delivering and driving marketing strategies.
Demonstrated ability to operate at both a strategic and operational level, to include implementation and budgetary management on a regional level. Solid experience must have been gained in a consumer focused environment within the financial services industry or in an agency environment.
First class verbal and written communication skills; strong presentational skills. Demonstrated experience of influencing and negotiating confidently with internal and external stakeholders.
Excellent organisational skills, proven experience of managing multiple priorities on a regional basis, in a pressurised environment. Strong attention to detail is essential.
Proactive and solutions-driven, takes action to achieve business goals beyond what is required.
Previous people-management experience is required where this has involved the development and coaching of others. Experience of resolving performance issues, conducting appraisals and setting objectives is highly desirable.
Fluency in English, French and a bit of Arabic both written and verbal is essential.
Computer literate, advanced skills in Microsoft Word, Excel and PowerPoint. Able to use and build spreadsheets, basic financial models.
The successful candidate will ideally have experience of establishing his or her own media, advertising, promotional contacts.
A flexible approach to work especially when travel or long hours of work are required.
Ability to work effectively alone or as part of a team.
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