RS Hunter is recruiting to fill the position of:
JOB TITLE: REGIONAL TRADE MARKETING
LOCATION: Lagos
JOB ROLE
To achieve business goals and brand saliency by devising strategies for the specific region, in line with the overall brand strategy and subsequently plan and implement the same at the regional level.
KEY RESPONSIBILITIES:
Develop country visibility plan:
PICOS development
Develop brand execution guidelines by outlet type & category
Brand collateral requirements
Costing of brand collateral
Visibility budget
Procurement logistics & deployment
Visibility targets
Set monthly rollout targets
Deployment timelines
Zone plans
Granulate plan to zone level
Market Visits and Audit
Branding:
Identify and evaluate branding opportunities across various channels within the region.Conduct audit of the various channels to ensure all Branding is as specified.
Implementation of Company’s Retail Store Strategy.
Rollout of Company’s stores as per set brand guidelines ( Expo, Express+, Express, ARPP, XPOD)
Ensure implementation of brand guidelines and superior look & feel for ( Trade, Express+, Express, ARPP, XPOD)
Key project team member for rollout of Company’s retail stores
Visibility/Noticeability:
Ensure Top of Mind Awareness (TOMA) target is achieved within given timelines.
Ensure visibility across all channels in the region.
Develop innovative ways of ensuring the brand is visible.
Calculate ROI for all visibility projects.
Conduct periodic audit to ensure that outdoor material are up to date and meet specified standards
Innovation
New Product Launch:
Provide support for Sales team with regards to taking new products to market with the desired impact using innovative means.
Deployment of support collateral material
Defining type of collateral to be used in trade
NFA & P.Os for support collateral
Target setting on no. of outlets for collateral deployment
Placement of material through agencies or sales team
Removal of materials for expired campaigns through agencies or sales team
Communication:
Ensure that all communication for the region is simple and easily understood by all target audience
Ensure communication is done in relevant local languages to ensure reaching wider target audience.
Ensure that all Marcomms activities take place, monitored and ensure quality assurance
Sponsorship:
Ensure Co branding partnerships are well leveraged in the regions
Identify and leveraging suitable sponsorship opportunities to help project brand visibility/generate ROI
Reporting & Capacity Development:
Design regional and zonal trade-related promotions and campaigns with an objective of improving brand adoption and top of mind
Market visits & coaching of Regional teams.
Updated country visibility dashboard & trackers
Monthly visibility review with RMMs to assess performance against set targets
POS Allocation Reports
POS Deployment Reports
Deployment targets updates
Retail audit scores updates
Internalization of PICOS by all sales team members & RMMs
Facilitate PICOS workshops to sales team & region TMMs
Visibility planning & execution capability at zone level
EDUCATION & EXPERIENCE:
A recognized university degree, an MBA will be an added advantage
At least 5-7 years working experience Trade Marketing/ Brand Management experience Ability to identify the most cost effective means of reaching base within allocated region
Capacity to ensure adoption of brand and improve top of market awareness
Other Requirements:
Achieving Business Success
Delighting the customer
Displaying Entrepreneurial Spirit
TO APPLY
Interested candidates should send CV to: vacancy@rs-hunter.com using job title as subject.
DUE DATE: 30th May, 2013
http://www.getnaijajobs.com
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