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Wednesday, April 3, 2013

Guinness Nigeria Plc recruiting Graduate Business & Consumer Planning Analyst.

Graduate Business & Consumer Planning Analyst at Guinness Nigeria Plc

Guinness Nigeria Plc is recruiting to fill the role of:

Job Title: Business & Consumer Planning Analyst

AutoReqId: 36430BR
Location: Lagos based with some travels within/ outside Nigeria
Function: Marketing
Type of Job: Full Time - Exempt
Level: L6 (M3)
Reports To: Head of Consumer Planning & Research



Purpose/Context/Scope:

Context
Critical to success for Guinness Nigeria in F13 and beyond is the opportunity to study and apply breakthrough and strategic thinking to Brand Building through detailed Competitive & business analysis for future planning and effective Controls, Compliance & Ethics.

Purpose:
Working closely with the Head of Consumer Planning & Research and the Marketing Director, this role is responsible for developing, analysing and generating insights from primary & secondary research
The role holder will work closely with the Marketing team to ensure performance dashboard & scorecards are accurately maintained with Brand Activities and business targets.
Dimensions:
Leadership and Functional ResponsibilitiesWork closely with other functional teams and external agencies e.g. consultants, benchmark companies etc
Management and Accountability for Business Unit Monthly Reporting
Maintains business critical controls & compliance documentation to ensure complete transparency across the Portfolio
Keep abreast of consumer, customer trends across markets
Able to manage research agencies and projects
Be experienced in dealing with strategic and tactical brand issues, able to effectively implement consumer& trade learning from a variety of tools
Key Accountabilities
Establish effective methods of data collection, storage and dissemination to support the business with timely and accurate competitive intelligence both routinely and in response to specific requests
Identifies key consumer issues & ensures insights are applied to drive brand growth
Support the development of the annual strategic plan
Drive competitor’s intelligence and ensure external and internal factors are balanced in decision-making
Maintain and develop competitor profiles and use this knowledge to anticipate future issues affecting the business
Develop an engaging and challenging discussion with Guinness Leadership Team on macro-economic situations to ensure all competitive threats have been considered.
Qualifications and Experience Required
University degree in Marketing /Business or other related discipline
1 - 2 years Brand, Trade marketing or Research analytics experience
Good communications skills able to facilitate and lead discussions
Strong analytical skills - able to integrate learning from multiple sources and generate insights and innovative strategies from external and internal data
Demonstrates high marketing Judgement - understands the true consumer impact of our brand building “output” by using logical criteria with practical instinct to judge
Ability to use performance measurement tools & sound financial management
Barriers to Success in Role
Inability to work in and influence a cross functional team
Inability to work under own initiative / poor numerate skills
Does not possess an insatiable appetite for learning & application
Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders

Application Closing Date
5th April, 2013

How To Apply
Interested and qualified candidates should:
Click here to apply online
http://jobs.brassring.com/1033/asp/tg/cim_jobdetail.asp?partnerid=11729&siteid=208&jobid=2046606


http://www.getnaijajobs.com

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